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The impulse to save our most cherished moments is a powerful force. When you ask people to choose three possessions to save from a burning house, one of the most common answers is a photo album.

Maybe that’s because photographs tell the stories of our lives – a timeline of memories filled with faces we love and places we have been. Photos speak directly to our emotions; they capture our attention and give us the power to show people who we are and what we do.

When composed professionally, they shine a light on our personalities, relationships, and families. After all, every human emotion has a place in photography.

Whether you need to steal someone’s attention with a stunning headshot or want to save your most loving family moments, I can help.

My name is Adam Chandler, and as a professional photographer in Myrtle Beach, SC I delight in the adventure of photography. I constantly immerse myself in whatever genre I’m shooting and seek new ways of bonding with my subjects to provide them with a thoroughly enjoyable experience.

Unlike other photographers, I use my technical knowledge of photography, ability to connect with people, and artistic creativity to produce memorable photos for my clients. I believe that providing folks with a client-centric experience sets me apart from other photographers in Myrtle Beach.

Some professionals may be wonderful composers but cannot understand what their customers want. Others are great at connecting but don’t have the training or experience to make their work truly special.

When you choose Adam Chandler Photography, rest assured that you are hiring a photographer with creativity, imagination, and a keen eye for detail. You won’t ever have to worry about sacrificing one quality for another.

I have a wide range of professional experience in the world of photography. I have had the pleasure of working with a variety of subjects, from local families to corporate business professionals in the Lowcountry. As a photographer in Myrtle Beach with more than a decade of experience, my top priority is not only to capture beautiful images but also to provide you with a relaxing, enjoyable photography session.

Service Areas

kristenking Family Photo

Testimonials

Now that you know a little about my background, let’s take a look at some of
my most popular photography services in Myrtle Beach:

Our Company Mission Is To Exceed Expectations

Our Company Mission Is To Exceed Expectations

Your family is probably the single most important part of your life. From children to grandparents, and even nieces and nephews, building a strong family bond secures your legacy for the future.

You will grow and change with your family throughout life and encounter many memorable milestones along the way.  One of the best ways to document these milestones and relive your memories is with a family photo session.

I love family photography and strive to pour my soul and creativity into each shoot. While each session is different, I approach each one with the same goal: to capture the unique personality, affection, and energy of each family so I can provide authentic, engaging pictures and a uniquely fun experience.

Whether you have a newborn baby that you want to celebrate or have grandparents in town for a visit, Myrtle Beach is an amazing city for family photography. There are so many locations in the Lowcountry that make for great family photography backdrops:

  • Beaches – Folly Beach, Sullivan’s Island, Kiawah Island, Hilton Head, Edisto Beach
  • Popular Places – Washington Square, Broad Street, Ravenel Bridge
  • Historical Sites – Myrtle Beach Battery, Fort Sumter, Magnolia Plantation and Gardens, Rainbow Row

Whatever location you choose for family photography in Myrtle Beach, the Holy City is a wonderful place in which to immerse yourself with friends and family.

As a family photographer in Myrtle Beach, one of the reasons why I love working with families so much is the opportunity to get creative. I gladly accommodate the style preferences my clients are looking for – be it more traditional, posed images, or candid, playful pictures.

I use a relaxed style of direction to get your family engaged in our photography session, to help get authentic expressions that are full of life and happiness.

Here are just a few reasons why families choose Adam Chandler Photography for their family portraits:

Document Family Growth

With each year that passes, we grow – both literally in size and also in mind. Having annual family photographs helps document the advancements and growth you have in life. Family photography in Myrtle Beach is a great way to remember the quirks or personality traits in your children, or to immortalize an important event like a high school graduation. Since we grow and change so fast, many families arrange for yearly family photo sessions to see their family’s growth year over year.

Remember Milestones

With each year that passes, new milestones are achieved. From a child’s first steps to a sibling getting married, there is no better way to remember such happy events than with photographs. Whether you are welcoming a new puppy into your life or just landed the job of your dreams, celebratory pictures of your family will give you heartwarming memories for the rest of your life.

Create Memories

The smiling, radiant face of your daughter after losing her first tooth. The loving glance between newlyweds. The happy father, beaming with pride after his son scored his first touchdown. As a professional photographer in Myrtle Beach, SC, drawing out these feelings and emotions and capturing them on film is one of my greatest joys. Not because the pictures are great, but because you, as my client, will have so many years of enjoyment looking back at them.

Portraits And Headshots In Myrtle Beach, SC

A great headshot shows you at your best – whether you want to impress a prospective employer or need professional photography for your website. In today’s world of digital dominance, having a professional headshot or portrait of your team is becoming a necessity. It’s no surprise, then, that headshots and portraits are among the most popular genres of photography.

Headshots can be tricky, mostly because many humans just aren’t very photogenic. I know that for some clients, it can be hard posing for a professional photo; knowing their headshot or portrait might make the rounds with future employers.

Fortunately, I have years of experience taking professional headshots. Unlike some amateur photographers, I know how to draw out your personality to capture you at your best. I know how to compose your portrait based on the industry you work in or the goal that you have with your photoshoot. Clients choose Adam Chandler Photography because I advise them every step of the way – from the clothes they should wear to the expression they should have.

A professional headshot or portrait is an investment into your personal brand, and here is why:

Portraits And Headshots In Myrtle Beach, SC
Show Your Personality

Show Your Personality

A great headshot can help give people an idea of your personality before you sit down to meet them. For instance, a serious glance at the camera might convey determination. A big smile may say “I’m approachable.” My goal is to match your expression with your personality with every headshot or portrait I take.

Show Your Professionalism

Show Your Professionalism

Clients, collaborators, investors, and employers are much more likely to interview you or call your business if you look professional. You have taken the time to invest in your brand, and the important people you’re sharing your headshot with will appreciate your effort.

Stand Out on Social Media

Stand Out on Social Media

Many of my clients make appointments for headshots and portraits when they want to stand out from the crowd on social media. Whether you own a business and need to create new social media pages or you are looking to network with recruiters on LinkedIn, a headshot lends an air of professionalism that you won’t get with a selfie.


Show Off Your Current Look

Show Off Your Current Look

Having outdated headshots can send a message of inauthenticity. When you have up to date headshots, you’re showing clients and employers that you are confident, committed, and authentic.

Show Your Personality

Qualities Of A Great Photographer In Myrtle Beach, SC

Being a great photographer means more than owning the best pieces of camera equipment. While a great camera gives clients the clearest, highest quality photos available, it won’t help me connect with my subjects. I strive to give clients a fun, enjoyable photo session. I use my knowledge and experience to help set up the perfect shot. After connecting with my client, I draw out their personality to produce a stunning final product.

Clients choose Adam Chandler Photography because I am different from my peers in the best ways possible. Here are just a few qualities that my clients appreciate:

Imagination

Imagination

I consider photography to be an artform – one that requires a creative mind and heaps of imagination. A great photographer needs to be able to take something ordinary and transform it into something beautiful. A back-alley puddle is about as mundane as it gets, but with the right technique and a little imagination, it can turn into something with much more substance.

Passion

Passion

This quality might seem like a no-brainer to most, but I can’t tell you how many times I’ve seen photography that is missing something. More often than not, the photographer isn’t passionate about the subject or model that he or she is photographing.

Patience

Patience

Patience is an essential quality for all great photographers. Some days, picture lighting won’t cooperate. Other days, it’s hard to get that big happy smile from younger clients. That’s why patience and flexibility are so important. As a professional with years of experience, I understand that I must have the patience to deal with whatever comes my way and the flexibility to make the most out of any situation.


People Skills

People Skills

All photographers are created differently. Some photographers are more aloof and put in the bare minimum effort when it comes to speaking with clients. Others, like myself, relish the opportunity to talk with customers. That’s because interacting with subjects allows me the chance to see their vision and transform their idea into art. Talking with subjects lets me draw out their emotions and put younger subjects at ease. People skills are a must in this industry. Luckily for me, it’s one of my favorite parts of the job

Eye for Detail

As a professional photographer in Myrtle Beach, SC I am meticulous when it comes to details. Every element of a photograph should be reviewed to ensure cohesiveness. You might think that a family photo session is cut and dry in terms of composition and detail, but all elements of a photograph must come together to convey the vision that my clients desire.
When you hire me as your photographer, I take all the following elements into consideration:

  • Composition
  • Lighting
  • Emotion
  • Storytelling

If you have a goal you want to construe with your photographs, helping you achieve that goal is often found in the details.


Eye for Detail
adam

I am proud to say that I am very passionate about my work. However, I’m also passionate about giving my clients the most enjoyable, care-free photography experience possible. My passion drives me to work harder, push farther, and strive to be better every day that I wake up.

Adam Chandler

Ready to Get Started?

One of my favorite things to do is to talk to clients about their vision. If you are in need of professional photography, let’s talk today about what you have in mind. Whether you’re looking for family photography in Myrtle Beach or want new headshots for your employees, I am here to help every step of the way.  

Latest News in Myrtle Beach

Myrtle Beach receives funding for new deep water outfall at 24th Avenue North

MYRTLE BEACH, SC (WMBF) - The City of Myrtle Beach is working to keep bacteria out of the water thanks to deepwater outfalls.It received $1.5 million from the state legislature to kick start the next outfall project on 24th Avenue North.“Even when I was younger, my parents would say, ‘No, no, don’t get in there, jump over that part,’” said state Rep. Case Brittain in regards to stormwater canals in Myrtle Beach.Brittain learned at a young age that stormwater canals at the beach aren’t ...

MYRTLE BEACH, SC (WMBF) - The City of Myrtle Beach is working to keep bacteria out of the water thanks to deepwater outfalls.

It received $1.5 million from the state legislature to kick start the next outfall project on 24th Avenue North.

“Even when I was younger, my parents would say, ‘No, no, don’t get in there, jump over that part,’” said state Rep. Case Brittain in regards to stormwater canals in Myrtle Beach.

Brittain learned at a young age that stormwater canals at the beach aren’t for swimming in or near. That stormwater can contain bacteria that, at peak times, can pollute the swimming water near the canal.

So the canals serve a purpose, washing that rainwater and debris back out to sea.

Now that he’s in a position of authority, Brittain wants to make warnings like the ones his parents used to give him a thing of the past.

“By taking those areas away, and moving those problem areas back into unforeseen areas, it really makes Myrtle Beach a beautiful place to sit out there, get some sun, go surfing and just enjoy the beach,” said Brittain.

Brittain and several fellow legislators convinced the state to put $1.5 million toward a new deepwater outfall at 24th Avenue North.

That outfall will be built under the sand, run more than a thousand feet offshore past the swim zone, and dump the potentially hazardous water out there.

That pipe will be big enough to put a car through, making it a particularly expensive and time-consuming project.

“Estimate at this point is in the $30 million range,” said City of Myrtle Beach Spokesperson Mark Kruea. “This extra million and a half will help pay for the preliminary engineering, but we’re still trying to budget that whole amount.”

Kruea added that this outfall alone will take about a dozen stormwater pipes off the beach.

For the peace of mind and for everyone heading to the beach, Brittain thinks the $30 million is a worthy trade-off.

“They do go unseen, and they are expensive, but we keep working on them, and we’ll get there one day where we’ll have all the outfalls in place to make sure our beach is one of the best ones to come to,” said Brittain.

The city has constructed four deepwater outfalls since 1998. The one at 24th Avenue North will be the fifth.

The city will work on the design phase for the next few years, and anticipate construction to be completed between 2024 and 2025.

Copyright 2022 WMBF. All rights reserved.

FIRST ALERT: Winter Weather Advisory issued ahead of the freezing rain

MYRTLE BEACH, SC (WMBF) - The National Weather Service has issued a Winter Weather Advisory for counties across the Pee Dee and inland Horry County ahead of the potential for freezing rain Sunday morning. The National Weather Service has issued a Winter Storm Watch for counties across the Pee Dee ahead of the potential for freezing rain Sunday morning.Temperatures today will turn cooler by this afternoon as clouds filter in and the temperatures struggle to reach the lower 50s. Highs today will only reach the lower 50s for a brief peri...

MYRTLE BEACH, SC (WMBF) - The National Weather Service has issued a Winter Weather Advisory for counties across the Pee Dee and inland Horry County ahead of the potential for freezing rain Sunday morning. The National Weather Service has issued a Winter Storm Watch for counties across the Pee Dee ahead of the potential for freezing rain Sunday morning.

Temperatures today will turn cooler by this afternoon as clouds filter in and the temperatures struggle to reach the lower 50s. Highs today will only reach the lower 50s for a brief period, while most of the day is spent in the 40s. A breeze will be around at times today before rain chances increase overnight.

As the large storm system pulls into the Carolinas late tonight and early Sunday, rain will overspread the region and will begin as a brief period of freezing rain across the Pee Dee. Freezing rain may lead to isolated power outages and slick roads along and west of Interstate 95.

HORRY AND GEORGETOWN COUNTY

Along the beach, temperatures on Saturday night and Sunday morning will be safely above freezing meaning only rain is expected. Light rain will begin before sunrise on Sunday and turn heavy at times from the mid morning through the early afternoon. The rain will quickly taper off during the mid afternoon. Rainfall totals will reach as high as 2 to 2.5 inches and may result in ponding on roads and areas of standing water.

Winds will turn gusty as the storm system moves through Sunday afternoon. Expect wind gusts of 30 to 35 mph through Sunday afternoon with improvements arriving after sunset.

As you move inland, far interior portions of Horry & Georgetown Counties will fall around freezing allowing for a BRIEF period of freezing rain. At this point, bridges and overpasses would be the only concern for these locations before temperatures allow plain rain to be the story for the rest of the day.

PEE DEE, INCLUDING AREAS NEAR I-95

A WINTER WEATHER ADVISORY has been issued for far inland Horry County, Florence, Darlington, Dillon, Marion, Marlboro, Williamsburg, and Robeson Counties for Sunday Morning. A WINTER STORM WARNING has been issued for Scotland County Sunday morning.

Inland areas will be near freezing Sunday morning as we approach sunset. What might start as plain rain will transition to a period of freezing rain as temperatures fall just before sunrise Sunday morning. Florence, Darlington, Hartsville, Bennettsville, Laurinburg and Lumberton will all likely see a period of freezing rain. Warmer air will move into the region by late morning and midday on Sunday and will quickly send temperatures above freezing ending the risk of accumulating ice.

Ice accumulations look minimal with a brief glaze to a tenth of an inch of ice for areas along and east of I-95. Areas west of I-95 may stay below freezing a little longer and see a bit more ice accumulation. Areas from Darlington to Hartsville, Bennettsville and across the border to Laurinburg may see ice accumulation up a quarter of an inch. Bridges and overpasses will be the first thing to see issues, followed by untreated roadways or back roads in those far inland communities.

Areas that see ice accumulating up to a quarter of an inch may see a few tree limbs break along with the risk of isolated power outages. The best bet would be to remain home Sunday morning and allow the temperatures to warm up before you decide to head out. The worst of the ice will occur just to northwest and into Charlotte.

ACROSS THE CAROLINAS

The central and western Carolinas will see widespread and significant impacts from this winter storm. Areas from Charlotte through Greensboro will see the storm start as snow and then transition to a mix of sleet and freezing rain. Significant accumulations of snow will be topped off with potentially damaging accumulations of ice and will result in very dangerous travel and power outages.

In the foothills and mountains of the Carolinas, heavy snow will arrive late Saturday night and continue through Sunday. Widespread totals of 6 to 12 inches will be likely with some spots seeing even higher amounts.

Copyright 2022 WMBF. All rights reserved.

FIRST ALERT: Winter Storm Watch issued for the Pee Dee ahead of freezing rain

MYRTLE BEACH, S.C. (WMBF) - The National Weather Service has issued a Winter Storm Watch for counties across the Pee Dee ahead of the potential for freezing rain Sunday morning.Temperatures will turn noticeably cooler by Saturday as clouds filter in and temperatures hold in the upper 40s. Despite the clouds, the day will be dry and a bit breeze at times.As the large storm system pulls into the Carolinas late Saturday night and early Sunday, rain will overspread the region and will begin as a brief period of freezing rain across...

MYRTLE BEACH, S.C. (WMBF) - The National Weather Service has issued a Winter Storm Watch for counties across the Pee Dee ahead of the potential for freezing rain Sunday morning.

Temperatures will turn noticeably cooler by Saturday as clouds filter in and temperatures hold in the upper 40s. Despite the clouds, the day will be dry and a bit breeze at times.

As the large storm system pulls into the Carolinas late Saturday night and early Sunday, rain will overspread the region and will begin as a brief period of freezing rain across the Pee Dee. Freezing rain may lead to isolated power outages and slick roads along and west of Interstate 95.

HORRY AND GEORGETOWN COUNTY

Temperatures on Saturday night and Sunday morning will be safely above freezing meaning only rain is expected. Light rain will begin before sunrise on Sunday and turn heavy at times from the mid morning through the early afternoon. The rain will quickly taper off during the mid afternoon. Rainfall totals will reach as high as 2 to 2.5 inches and may result in ponding on roads and areas of standing water.

Winds will turn gusty as the storm system moves through Sunday afternoon. Expect wind gusts of 30 to 35 mph through Sunday afternoon with improvements arriving after sunset.

PEE DEE, INCLUDING AREAS NEAR I-95

A WINTER STORM WATCH has been issued for Florence, Darlington, Dillon, Marion, Marlboro, Scotland and Robeson Counties for Sunday morning.

Across the Pee Dee especially for areas along and west of Interstate 95, temperatures Sunday morning will be near freezing. As rain moves in, a period of freezing rain is likely. Florence, Darlington, Hartsville, Bennettsville, Laurinburg and Lumberton will all likely see a period of freezing rain. Warmer air will move into the region by late morning and midday on Sunday and will quickly send temperatures above freezing ending the risk of accumulating ice.

Ice accumulations look minimal with a brief glaze to a tenth of an inch of ice for areas along and east of I-95. Areas west of I-95 may stay below freezing a little longer and see a bit more ice accumulation. Areas from Darlington to Hartsville, Bennettsville and across the border to Laurinburg may see ice accumulation up a quarter of an inch.

Slick spots on bridges and overpasses will be possible early Sunday morning. Areas that see ice accumulating up to a quarter of an inch may see a few tree limbs break along with the risk of isolated power outages.

The worst of the ice and freezing rain will occur just north and west of the area with a crippling ice storm likely for areas near Charlotte.

ACROSS THE CAROLINAS

The central and western Carolinas will see widespread and significant impacts from this winter storm. Areas from Charlotte through Greensboro will see the storm start as snow and then transition to a mix of sleet and freezing rain. Significant accumulations of snow will be topped off with potentially damaging accumulations of ice and will result in very dangerous travel and power outages.

In the foothills and mountains of the Carolinas, heavy snow will arrive late Saturday night and continue through Sunday. Widespread totals of 6 to 12 inches will be likely with some spots seeing even higher amounts.

Copyright 2022 WMBF. All rights reserved.

SC superintendents resign under the pressure of COVID

Dorchester School District Two Superintendent Joe Pye fought back tears as a group of elementary students read him goodbye letters while crowded together in a reading nook. The goodbye letters were part of a class activity first and second grade students at Beech Hill Elementary School were doing to let Pye know how much they appreciated his leadership over the past 23 years.Pye is one of at least 19 superintendents in South Carolina who have left their positions since the start of the pandemic in March 2020. Pye, who is 74, announced...

Dorchester School District Two Superintendent Joe Pye fought back tears as a group of elementary students read him goodbye letters while crowded together in a reading nook. The goodbye letters were part of a class activity first and second grade students at Beech Hill Elementary School were doing to let Pye know how much they appreciated his leadership over the past 23 years.

Pye is one of at least 19 superintendents in South Carolina who have left their positions since the start of the pandemic in March 2020. Pye, who is 74, announced his retirement in November.

He said that his retirement is not specifically due to the pandemic, but while he’s proud of what he’s done to navigate the district through the unprecedented health crisis, his fondest memories are of working with children.

While the number of superintendents leaving during the pandemic seems large, it is not unusual for that type of position. The average tenure of a superintendent is five to six years, and the average annual turnover rate is 14 to 16 percent, according to the American Association for School Administrators.

The rate South Carolina superintendents are leaving their jobs is also consistent with pre-pandemic levels. In the 2018-19 school year about 15 percent of total superintendents were new to their positions, according to S.C. Association for School Administrators. In 2020-21, 17 percent were new in their roles.

What is troubling education authorities is that the supply of superintendents is drying up both in the long and short term. Superintendents are now put in the frontline of political wars over masks and vaccinations. They have to educate children who jockey back and forth between virtual and in-person learning as new variants of coronavirus spread through the country. They have to navigate this all while morale among educators is at an all- time low and teacher retention rates in the state have plummeted.

District authorities are asking themselves: How can we convince people to become superintendents when we can’t even get them to become teachers?

‘OUT OF MY ELEMENT'

Pye had been thinking about retirement for some time, but it wasn’t until the COVID-19 pandemic disrupted nearly everything he knew about the job that he finally made the decision to say goodbye.

“I was, every year, finding myself being taken further out of my element,” Pye said.

When the pandemic hit, school superintendents were forced to readjust every expectation they had about their jobs. Their priorities suddenly became masks, student quarantines, isolation periods and social distancing. They started pushing other school issues like student performance, funding and staff shortages to the wayside. They scrambled to keep students safe.

On top of it all, nearly every decision the superintendents were required to make became political. Board meetings sometimes turned aggressive as parents protested mask requirements and quarantine protocols.

Superintendents across the board have said the experience is harrowing.

A National Superintendents Roundtable survey of 400 district leaders showed that 63 percent considered quitting their job over the 2020-21 school year. (Eighty-three percent of the respondents remained in their positions while about 10 percent retired.)

For some, it has impacted their home life, taking valuable time away from their families. Eddie Ingram, who served as superintendent in Berkeley County School District, retired last year after his wife had to go to North Carolina to take care of his granddaughter who was put in remote learning during the pandemic.

He said it was stressful worrying over how school decisions would impact the health of students. He also found himself concerned about students who went “missing” during the pandemic, meaning they didn’t show up to virtual classes or respond to emails and messages.

“When they’re home and we don’t know where everybody is all the time, it concerns us,” he said.

Both Pye and Ingram left on good terms. For other superintendents, problems with the pandemic exacerbated fissures that already existed between them and their school boards.

Board tensions

Last June, the superintendent of Lexington Richland School District Five Christina Melton abruptly left a month after she was dubbed “Superintendent of the Year” by SCASA. Emails obtained by The Post and Courier show that in the months leading up to her departure there was eroding trust between her trustees.

On Dec. 29, the Charleston County Board of Trustees voted to accept former Superintendent Gerrita Postlewait’s resignation. Though the vote was conducted in public, all discussions about Postlewait’s departure were done in closed-door meetings.

School board members have stayed quiet since, citing privacy and confidentiality concerns about the public position.

It’s not uncommon for superintendents to be asked to resign when board members feel that they aren’t living up to standards. There’s no data to show that these kinds of resignations are happening more frequently, but the pandemic has put education issues in the forefront.

“The school boards are elected and they have constituents that they have to answer to,” said Scott Price, executive director of the S.C. School Boards Association. “But at the end of the day, they make decisions as an education team with their superintendents that are in the best interests of students and staff.”

SUPPLY SHORTAGES

Education leaders are concerned about how the pandemic is going to impact the supply of school administrators in the future. Typically, school administrators like Pye start off as teachers. They move on to be assistant principals, principals and eventually school administrators. From there, they might advance to superintendent.

Nearly 7,000 South Carolina teachers did not return to their school district after the 2020-21 school year, according to a November 2021 report from the Center for Educator Recruitment, Retention and Advancement. Only 23 percent of the 6,900 teachers who left went on to teach in another S.C. district.

Those gaps in teacher availability will ultimately lead to a dwindling supply of school and district administrators, SCASA Executive Director Beth Phibbs said.

“When people sign up, when they choose a profession in education, it’s to educate young people, it’s not to navigate through a pandemic,” she said.

With the pandemic putting children’s safety in danger, actual education has fallen down the list of priorities, and it’s starting to show. In September, the 2020-21 South Carolina School Report Card showed students struggled to keep up, with standardized test scores dropping from the 2018-19 school year in nearly every area except for English I.

It’s ultimately up to superintendents to find a solution. But the job will continue to require more resilience than ever.

And just like that ... Myrtle Beach gets a little shade on HBO’s ‘Sex and the City’ reboot

In many ways, it’s unsurprising that Myrtle Beach was mentioned last week by one of the most famous TV shows ever set in New York City. But it is a little surprising that it took this long, considering that the Grand Strand’s summers are filled with tourists from the northeast.Myrtle Beach had a short, but poignant, mention during episode six of HBO’s “Sex and the City” reboot “And Just Like That...”If you haven’t watched the episode, stop reading here. Spoilers for how this stret...

In many ways, it’s unsurprising that Myrtle Beach was mentioned last week by one of the most famous TV shows ever set in New York City. But it is a little surprising that it took this long, considering that the Grand Strand’s summers are filled with tourists from the northeast.

Myrtle Beach had a short, but poignant, mention during episode six of HBO’s “Sex and the City” reboot “And Just Like That...”

If you haven’t watched the episode, stop reading here. Spoilers for how this stretch of sand stepped into the limelight follow below.

Miranda Hobbes, who has befriended her new Columbia University law professor Dr. Nya Wallace (actress Karen Pittman), sits down for coffee with Wallace to discuss an upcoming plan to open a home for displaced women and children. As Wallace is showing Hobbes photos of the construction, she gets a call from her husband, Andrea Rashad.

As soon as she answers the call, Wallace turns sullen as she discusses dinner plans for later that week before she jumps off the phone quickly.

Hobbes (actress Cynthia Nixon) notices the change in tone and asks, “What?”

Wallace, dryly, says, “Nobody has time for a casual dinner with Andre Rashad’s best friend and his wife, ‘Fertile Myrtle.’”

Up until this point, the show had told the story of how Wallace had struggled to get pregnant, including going through two difficult (and expensive) rounds of in vitro fertilization. Learning that she would be having dinner with a couple that has now had “two babies in three years” and never stops talking about their children was not high on Wallace’s list of fun things to do.

Hobbes recommends that Wallace, not known for being shy, just try to control the conversation and not “let ‘Fertile Myrtle’ go there.”

“I’ve tried Miranda, you don’t know ‘Fertile Myrtle,’” Wallace replies with exasperation.

Hobbes laughs and asks, “What’s her real name?”

And Wallace, unflinchingly, says, “Myrtle. She was conceived in Myrtle Beach.”

While this was the first time Myrtle Beach was directly mentioned on the show, there was another (much, much more famous) moment of significance from earlier in the season that can be tied back to the Grand Strand.

During the first episode, John James “Mr. Big” Preston (actor Chris Noth) died from a heart attack after he finished a Peloton ride with his favorite instructor, “Allegra.” It was a dramatic scene that led to frustration and had fans wondering online over whether the show was trying to blame exercise for causing heart problems. Some wondered whether Peloton could sue over its representation by the show, and the fitness company ultimately put out response ad showing a revived Big sitting on a couch with Allegra.

“Shall we take another ride?” Noth asks in the ad. “Life’s too short not to.”

Allegra wasn’t just any random actor, however. In real life, her name is Jess King, and she is an actual fitness instructor for Peloton. She teaches cycling and treadmill classes for the company. Oh, and she’s from Myrtle Beach, according to the New York Post.

“Jess is a charismatic instructor with a boundless energy and passion for movement. With a background in dance, performance and fitness, Jess grew up down South and moved to NYC to commit to a career in wellness,” King’s Peloton biography says.

And just like that ... Myrtle Beach got a little more famous.

This story was originally published January 10, 2022 2:33 PM.

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